保罗·伊势 speaks to the Grand Rapids Chamber of Commerce during its annual meeting.

GVSU team sees mix of data in forecast of Grand Rapids economy

When it comes to predicting the future of the Grand Rapids’ economy for 2024, Grand Valley researchers at the Seidman College of Business are seeing a mix of signals from data they monitor and what local businesses tell them.

保罗·伊势, professor of economics and associate dean of the Seidman College of Business, presented the findings from his Grand Rapids Economic Forecast to members of the Grand Rapids Chamber of Commerce during their 136th Annual Meeting at DeVos Place 1月31日.

While some data in the research suggests the local economy will slow through the first half of 2024, Isely said there are also several positives to emerge from the report indicating a healthy uptick and strong second half to the 一年.

Consumer spending will be a key factor in the region’s economy, Isely said. Adjusted for inflation, consumers saw their savings depleted by the end of 2023, requiring their spending to be increasingly debt driven, particularly among young workers.

“During 2023, the U.S. consumer kept us out of recession,” Isely said. “If it weren't for their desire to spend so much money, we would have had a recession.”



President Philomena V. Mantella introduces 保罗·伊势, professor of economics and associate dean in the Seidman College of Business, at the Grand Rapids Chamber of Commerce's annual meeting.
President Philomena V. Mantella introduces 保罗·伊势, professor of economics and associate dean in the Seidman College of Business, at the Grand Rapids Chamber of Commerce's annual meeting.
Shorouq Almallah, director for the Richard M. and Helen DeVos Center for Entrepreneurship & Innovation, listens to the presentation by 保罗·伊势.
Shorouq Almallah, director for the Richard M. and Helen DeVos Center for Entrepreneurship & Innovation, listens to the presentation by 保罗·伊势.

Survey respondents said they expect their firms to shrink their headcount and slow employment growth for the coming 一年. But, data projections also show sales and wages rising, Isely said. 

“We’re looking at growth that’s almost identical to last 一年,” he said. “We’re looking at 1.5% of employment growth. We’re looking at wage growth just short of 4% and inflation just 不足3%.”

The research shows local businesses had higher confidence in the Grand Rapids economy than expected by the end of 2023, but Isely also added that confidence levels are forecast to wane for the private sector in 2024.

While employers are expressing lower confidence for the private sector, they anticipate strong confidence for the government and nonprofit sectors, citing increased sales tax revenue, strong property values and continued spending from the federal stimulus package.

保罗·伊势, professor of economics and associate dean in the Seidman College of Business.
保罗·伊势
Image credit - Amanda Pitts

“The consumer controls the 一年 just like they did last 一年,” Isely said. “No matter what the consumer does, Kent County and Grand Rapids are growing for some simple reasons.

“Construction will not slow down. 汽车是 starting to flatten, but what’s happening is a shift toward trucks and away from electric vehicles, and that’s good for the short term.”

In her introduction of Isely, President Philomena V. Mantella emphasized the role GVSU will play with initiatives like the  湖人 Accelerated Talent Link  和  蓝色的 点的生态系统 , providing a workforce capable of meeting the demands of the growing and evolving economies of Grand Rapids and Michigan.

“We have demand for education today that is unprecedented, and we're in a position where we have to move the needle,” Mantella said. “Education is truly the way out of poverty, and it's the way to a vibrant economy in this region. We can’t limit our investment, our focus and our thinking about partnerships.”

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